Meet our Founders
Mansi Kardekar
Founder & CEO
From wildlife conservation to branding, my journey has been all about storytelling. I started by preserving nature’s narratives and now help brands craft theirs. At The Wayfarer Diary, I blend strategy, creativity, and digital innovation to build brands that inspire, engage, and leave a mark.
Let’s create a brand story worth telling.
Puneet Bhateja
Co-Founder
A problem solver at heart, I bring a strategic and analytical approach to branding and marketing. From data-driven insights to creative execution, I thrive on turning ideas into impact.
With a background in technology and business strategy, I co-founded The Wayfarer Diary to help brands scale, innovate, and build lasting influence. I believe in solutions that drive real results.
How It All Started
Every brand has a story. Ours began with a simple yet powerful belief—brands aren’t just logos, colors, or taglines; they are experiences, emotions, and narratives that shape influence.
The Wayfarer Diary was born from a passion for storytelling and a vision to transform businesses into brands that inspire. We saw a gap in the industry—where strategy and creativity often worked in silos—and decided to bridge it. We set out to craft branding experiences that not only stand out but also resonate deeply with audiences.
From our humble beginnings, working with visionary startups to now collaborating with global businesses, our journey has been about more than just design or marketing—it’s about building brands that people remember, trust, and love.